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Midawi Holdings, Inc., headquartered in Princeton, NJ, was founded to take on the growing challenge of financial literacy among youth and adults. The company's mission is to deliver a better way of organizing the family that is both more efficient and effective than other methods. We bring additional value to our users by offering financial education to all members of their family.

The business was founded and incorporated in June 2009 by Kenneth Damato, commenced operations in May 2010, and launched the website in August 2011.

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